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	<title>Opportunity Sustainability ℠</title>
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	<link>http://www.opportunitysustainability.com</link>
	<description>Sustainability / CSR Consulting and Green Innovation Advocacy</description>
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		<title>Of Desserts and Styrofoam</title>
		<link>http://www.opportunitysustainability.com/?p=657&amp;utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=of-desserts-and-styrofoam</link>
		<comments>http://www.opportunitysustainability.com/?p=657#comments</comments>
		<pubDate>Wed, 16 Dec 2009 20:21:49 +0000</pubDate>
		<dc:creator>Matthew Rochte</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[Rethinking Waste]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[reduce reuse recycle]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[waste]]></category>
		<category><![CDATA[cold-pack]]></category>
		<category><![CDATA[Earth911]]></category>
		<category><![CDATA[EPS]]></category>
		<category><![CDATA[EPS cooler]]></category>
		<category><![CDATA[Evocative Design]]></category>
		<category><![CDATA[expanded polystyrene]]></category>
		<category><![CDATA[Galaxy Desserts]]></category>
		<category><![CDATA[greenwash]]></category>
		<category><![CDATA[Landaal]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[styrofoam]]></category>
		<category><![CDATA[sustainable packaging]]></category>

		<guid isPermaLink="false">http://www.opportunitysustainability.com/?p=657</guid>
		<description><![CDATA[Cold-Pack EPS Cooler shipping packaging. An example of doing it right if you have to use EPS, along with resources for both recycling and alternatives to EPS coolers for shipping perishable goods.]]></description>
		<wfw:commentRss>http://www.opportunitysustainability.com/?feed=rss2&amp;p=657</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why attend an RTA Rally?</title>
		<link>http://www.opportunitysustainability.com/?p=647&amp;utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=why-attend-an-rta-rally</link>
		<comments>http://www.opportunitysustainability.com/?p=647#comments</comments>
		<pubDate>Fri, 11 Dec 2009 16:56:47 +0000</pubDate>
		<dc:creator>Matthew Rochte</dc:creator>
				<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[green jobs]]></category>
		<category><![CDATA[impact]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[bus systems]]></category>
		<category><![CDATA[KRM]]></category>
		<category><![CDATA[Milwaukee]]></category>
		<category><![CDATA[Milwaukee-Chicago corridor]]></category>
		<category><![CDATA[rapid transit]]></category>
		<category><![CDATA[regional transit authority]]></category>
		<category><![CDATA[RTA]]></category>
		<category><![CDATA[SE Wisconsin]]></category>
		<category><![CDATA[transit]]></category>
		<category><![CDATA[TransitNow]]></category>
		<category><![CDATA[West Allis]]></category>
		<category><![CDATA[WI]]></category>

		<guid isPermaLink="false">http://www.opportunitysustainability.com/?p=647</guid>
		<description><![CDATA[Last Saturday I took part in a rally to support the creation of a SE Wisconsin's RTA. RTA stands for Regional Transit Authority, a governing body that coordinates and champions transit systems in a region.  Most metropolitan areas have one. Milwaukee and Southeast Wisconsin does not. 
You may be asking, what does this have to do with sustainability?
Everything. ]]></description>
		<wfw:commentRss>http://www.opportunitysustainability.com/?feed=rss2&amp;p=647</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>ClimateGate</title>
		<link>http://www.opportunitysustainability.com/?p=640&amp;utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=climategate</link>
		<comments>http://www.opportunitysustainability.com/?p=640#comments</comments>
		<pubDate>Wed, 09 Dec 2009 22:25:17 +0000</pubDate>
		<dc:creator>Matthew Rochte</dc:creator>
				<category><![CDATA[resources]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[climate change skeptics]]></category>
		<category><![CDATA[Climategate]]></category>
		<category><![CDATA[conspiracy]]></category>
		<category><![CDATA[Copenhagen]]></category>
		<category><![CDATA[Fabian Pattberg]]></category>
		<category><![CDATA[global warming]]></category>
		<category><![CDATA[Grist]]></category>
		<category><![CDATA[Mother Jones]]></category>
		<category><![CDATA[skeptics]]></category>

		<guid isPermaLink="false">http://www.opportunitysustainability.com/?p=640</guid>
		<description><![CDATA[ClimateGate - Which is the conspiracy? In all seriousness, three great resources to put us all back on track and gain some perspective.]]></description>
		<wfw:commentRss>http://www.opportunitysustainability.com/?feed=rss2&amp;p=640</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Rethinking Waste: Walmart Style</title>
		<link>http://www.opportunitysustainability.com/?p=613&amp;utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rethinking-waste-walmart-style</link>
		<comments>http://www.opportunitysustainability.com/?p=613#comments</comments>
		<pubDate>Tue, 17 Nov 2009 05:00:52 +0000</pubDate>
		<dc:creator>Matthew Rochte</dc:creator>
				<category><![CDATA[Rethinking Waste]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[series]]></category>
		<category><![CDATA[cardboard]]></category>
		<category><![CDATA[Easter Seals]]></category>
		<category><![CDATA[paper]]></category>
		<category><![CDATA[pizza box]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[styrene]]></category>
		<category><![CDATA[styrofoam]]></category>
		<category><![CDATA[upcycling]]></category>
		<category><![CDATA[Walmart]]></category>
		<category><![CDATA[waste]]></category>

		<guid isPermaLink="false">http://www.opportunitysustainability.com/?p=613</guid>
		<description><![CDATA[Here are two Rethinking Waste stories that are worth sharing for their innovative efforts to close the loop and upcycle store waste. These were shown at the Global Sustainability Milestone Meeting &#8211; November 12, 2009

1) &#8220;The Secret Life of Walmart&#8217;s Deli Pizza Box&#8221;

2) Of Styrofoam, Workforce Rehabilitation, and Pictureframes:
A great story of CSR, waste rethinking, [...]]]></description>
		<wfw:commentRss>http://www.opportunitysustainability.com/?feed=rss2&amp;p=613</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Inspired by Walmart</title>
		<link>http://www.opportunitysustainability.com/?p=607&amp;utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=inspired-by-walmart</link>
		<comments>http://www.opportunitysustainability.com/?p=607#comments</comments>
		<pubDate>Tue, 17 Nov 2009 04:56:18 +0000</pubDate>
		<dc:creator>Matthew Rochte</dc:creator>
				<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Charles Zimmerman]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Direct to Farm]]></category>
		<category><![CDATA[Global Sustainability Meeting]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Opportunity Green]]></category>
		<category><![CDATA[Walmart]]></category>
		<category><![CDATA[waste]]></category>
		<category><![CDATA[zero waste]]></category>

		<guid isPermaLink="false">http://www.opportunitysustainability.com/?p=607</guid>
		<description><![CDATA[This summer I was impressed when I watched the Walmart Sustainability Milestone Meeting. The meeting coincided with the announcement of a Sustainability Index and followed the previous month&#8217;s release of the Walmart Sustainability Report. I was impressed by the depth and breadth of Walmart&#8217;s sustainability efforts.  Many sustainability/green/csr colleagues had to stop in their tracks and [...]]]></description>
		<wfw:commentRss>http://www.opportunitysustainability.com/?feed=rss2&amp;p=607</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Interviewed on Hinton Human Capital Show</title>
		<link>http://www.opportunitysustainability.com/?p=490&amp;utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=interviewed-on-hinton-human-capital-show</link>
		<comments>http://www.opportunitysustainability.com/?p=490#comments</comments>
		<pubDate>Wed, 11 Nov 2009 03:40:12 +0000</pubDate>
		<dc:creator>Matthew Rochte</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[green jobs]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[blog talk radio]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[green business]]></category>
		<category><![CDATA[Hinton Human Capital]]></category>
		<category><![CDATA[infrastructure]]></category>
		<category><![CDATA[Matthew Rochte]]></category>
		<category><![CDATA[opportunity in sustainability]]></category>
		<category><![CDATA[paper margins]]></category>

		<guid isPermaLink="false">http://www.opportunitysustainability.com/?p=490</guid>
		<description><![CDATA[Matthew Rochte, LEED AP was interviewed by Stephen Hinton on Blog Talk Radio for the Hinton Human Capital show.
Sustainability and Corporate Social Responsibility: Fact Vs Fiction

In this overview discussion we explored the origins of CSR and sustainability.  We could have easily spent a show talking about each of these along with any number of the topics we touched upon: philosophy, buzzwords, green, GHG, LEED, environmental stewardship, sustainable value frameworks, green jobs, innovation, and compliance versus opportunity and innovation, Opportunity Sustainability℠, and how business coaching plays into sustainability leadership.  Check out the show.]]></description>
		<wfw:commentRss>http://www.opportunitysustainability.com/?feed=rss2&amp;p=490</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trust &#8211; Part III: Build, Destroy, Restore</title>
		<link>http://www.opportunitysustainability.com/?p=460&amp;utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=trust-part-iii-build-destroy-restore</link>
		<comments>http://www.opportunitysustainability.com/?p=460#comments</comments>
		<pubDate>Fri, 06 Nov 2009 18:22:46 +0000</pubDate>
		<dc:creator>Matthew Rochte</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[questions]]></category>
		<category><![CDATA[series]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[executives]]></category>
		<category><![CDATA[lies]]></category>
		<category><![CDATA[Matthew Rochte]]></category>
		<category><![CDATA[model of trust]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[trust in business]]></category>

		<guid isPermaLink="false">http://www.opportunitysustainability.com/?p=460</guid>
		<description><![CDATA[Part 3 of 4 series on Trust and Corporate Responsibility. In part 2 we introduced a Model of Trust. In this segment we explore how trust is formed, how it can be destroyed, and what can be done to restore trust. It concludes with a case study using the model to rebuild trust.]]></description>
		<wfw:commentRss>http://www.opportunitysustainability.com/?feed=rss2&amp;p=460</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CSR &#8211; Where to start?</title>
		<link>http://www.opportunitysustainability.com/?p=479&amp;utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=csr-where-to-start</link>
		<comments>http://www.opportunitysustainability.com/?p=479#comments</comments>
		<pubDate>Thu, 05 Nov 2009 20:41:48 +0000</pubDate>
		<dc:creator>Matthew Rochte</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Bob Willard]]></category>
		<category><![CDATA[csr initiatives]]></category>
		<category><![CDATA[green teams]]></category>
		<category><![CDATA[Hart & Millstein]]></category>
		<category><![CDATA[Kellie McElhaney]]></category>
		<category><![CDATA[Matthew Rochte]]></category>
		<category><![CDATA[Peter Senge]]></category>
		<category><![CDATA[Stuart Hart]]></category>
		<category><![CDATA[sustainable value framework]]></category>

		<guid isPermaLink="false">http://www.opportunitysustainability.com/?p=479</guid>
		<description><![CDATA[Q: My company wants to start a Corporate Social Responsibility (CSR) initiative.  Where do you start CSR initiatives?
A: Done right, CSR is a systematic and strategic approach to business sustainability.  Note:  I will be using sustainability and CSR interchangeably.
The first questions to ask you and your company revolve around your company&#8217;s intent behind CSR, what&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.opportunitysustainability.com/?feed=rss2&amp;p=479</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media and CSR</title>
		<link>http://www.opportunitysustainability.com/?p=472&amp;utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=social-media-and-csr</link>
		<comments>http://www.opportunitysustainability.com/?p=472#comments</comments>
		<pubDate>Wed, 28 Oct 2009 18:32:30 +0000</pubDate>
		<dc:creator>Matthew Rochte</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Clay Shirkey]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Socialnomics]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.opportunitysustainability.com/?p=472</guid>
		<description><![CDATA[Check out this thought provoking video on Social Media and Socialnomicstm.

Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomicstm.
~video description on Youtube
In the [...]]]></description>
		<wfw:commentRss>http://www.opportunitysustainability.com/?feed=rss2&amp;p=472</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Great CSR implementation articles on Oct 26th</title>
		<link>http://www.opportunitysustainability.com/?p=466&amp;utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=excellent-articles-on-csr-implementation</link>
		<comments>http://www.opportunitysustainability.com/?p=466#comments</comments>
		<pubDate>Mon, 26 Oct 2009 18:28:14 +0000</pubDate>
		<dc:creator>Matthew Rochte</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[BSR]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.opportunitysustainability.com/?p=466</guid>
		<description><![CDATA[I regularly tweet about CSR and sustainability issues and every once in a while I run across a good guide, list, or case study.  Today has had a flush of these articles that deserved sharing and preserving a little longer than Twitter does.

Communicating Corporate Responsibility: 7 rules for communicating CSR by Logos Institute for Crisis [...]]]></description>
		<wfw:commentRss>http://www.opportunitysustainability.com/?feed=rss2&amp;p=466</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Trust &#8211; Part II: What Is Trust?</title>
		<link>http://www.opportunitysustainability.com/?p=445&amp;utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=trust-part-ii-what-is-trust</link>
		<comments>http://www.opportunitysustainability.com/?p=445#comments</comments>
		<pubDate>Tue, 20 Oct 2009 11:00:08 +0000</pubDate>
		<dc:creator>Matthew Rochte</dc:creator>
				<category><![CDATA[Trust]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[ability]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[model of trust]]></category>
		<category><![CDATA[sincerity]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[trust in business]]></category>

		<guid isPermaLink="false">http://www.opportunitysustainability.com/?p=445</guid>
		<description><![CDATA[In all of my client dealings as an executive coach and CSR consultant for nearly 20 years,  trust has been at the core of leadership, relationships, and business success.
Ironically, for all of its importance, trust is the one concept whose meaning people almost always assume and equally deeply misunderstand.
For most people, trust is seen [...]]]></description>
		<wfw:commentRss>http://www.opportunitysustainability.com/?feed=rss2&amp;p=445</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Trust &#8211; Part I: The Need for Trust</title>
		<link>http://www.opportunitysustainability.com/?p=330&amp;utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=trust-part-i-the-need-for-trust</link>
		<comments>http://www.opportunitysustainability.com/?p=330#comments</comments>
		<pubDate>Mon, 19 Oct 2009 19:39:37 +0000</pubDate>
		<dc:creator>Matthew Rochte</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[questions]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Edleman]]></category>
		<category><![CDATA[license to operate]]></category>
		<category><![CDATA[reports]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[trust in business]]></category>

		<guid isPermaLink="false">http://www.opportunitysustainability.com/?p=330</guid>
		<description><![CDATA[ Trust in Corporations?
Trust in corporations is at an all-time low. For the past 10 years, Edelman has released an annual trust report and according to the 2009 Edelman Trust Barometer, U.S. respondents trust in corporations eroded to 38%, a  20 percentage point decline from 2008 numbers.   This means only a third of [...]]]></description>
		<wfw:commentRss>http://www.opportunitysustainability.com/?feed=rss2&amp;p=330</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Round Wheel Rolls!</title>
		<link>http://www.opportunitysustainability.com/?p=437&amp;utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=round-wheel-rolls</link>
		<comments>http://www.opportunitysustainability.com/?p=437#comments</comments>
		<pubDate>Thu, 17 Sep 2009 21:18:40 +0000</pubDate>
		<dc:creator>Matthew Rochte</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[green business]]></category>
		<category><![CDATA[Mark Fiore]]></category>
		<category><![CDATA[paradigm shift]]></category>
		<category><![CDATA[sustainability cartoon]]></category>

		<guid isPermaLink="false">http://www.opportunitysustainability.com/?p=437</guid>
		<description><![CDATA[Leave it to Mark Fiore to find a humorous way to point out the the paradigm shift and challenges of communicating the need for [fill-in-the-blank] (sustainability,  green business, corporate social responsibility, climate change, green house gas cap and trade, etc.)  Despite the scientific evidence, the peer reviewed journals, the business school program adoption and conversion, [...]]]></description>
		<wfw:commentRss>http://www.opportunitysustainability.com/?feed=rss2&amp;p=437</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Religion and CSR</title>
		<link>http://www.opportunitysustainability.com/?p=385&amp;utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=religion-and-csr</link>
		<comments>http://www.opportunitysustainability.com/?p=385#comments</comments>
		<pubDate>Thu, 10 Sep 2009 22:46:49 +0000</pubDate>
		<dc:creator>Matthew Rochte</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[Bahai]]></category>
		<category><![CDATA[beliefs]]></category>
		<category><![CDATA[BT]]></category>
		<category><![CDATA[Business Ethics]]></category>
		<category><![CDATA[Catholic Church]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[eat your elephant]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[head and heart]]></category>
		<category><![CDATA[integrated planning]]></category>
		<category><![CDATA[Kevin Moss]]></category>
		<category><![CDATA[Matthew Rochte]]></category>
		<category><![CDATA[opportunity sustainability]]></category>
		<category><![CDATA[Pope]]></category>
		<category><![CDATA[religion]]></category>
		<category><![CDATA[values]]></category>

		<guid isPermaLink="false">http://www.opportunitysustainability.com/?p=385</guid>
		<description><![CDATA[In response to Kevin Moss&#8217; (Head of Corporate Social Responsibility at BT Americas) excellent CSR Perspective blog posting &#8220;The Pope on Corporate Responsibility: Should Religions Comment on Business Ethics and Should Businesses Listen?&#8220;  I made the following comments:
Great topic Kevin,
I have two comments.
First is another example of religion and CSR. The Roman Catholic Church is [...]]]></description>
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		<title>Red Herrings in Bicycle Commuting</title>
		<link>http://www.opportunitysustainability.com/?p=422&amp;utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=red-herrings-in-bicycle-commuting</link>
		<comments>http://www.opportunitysustainability.com/?p=422#comments</comments>
		<pubDate>Thu, 10 Sep 2009 20:21:35 +0000</pubDate>
		<dc:creator>Matthew Rochte</dc:creator>
				<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[bicycle commuting]]></category>
		<category><![CDATA[commuting]]></category>
		<category><![CDATA[ecotuesday]]></category>
		<category><![CDATA[Freewheel Bike Center]]></category>
		<category><![CDATA[garment pannier]]></category>
		<category><![CDATA[gas]]></category>
		<category><![CDATA[gas prices]]></category>
		<category><![CDATA[Julie Urlaub]]></category>
		<category><![CDATA[Kevin Ishaug]]></category>
		<category><![CDATA[Matthew Rochte]]></category>
		<category><![CDATA[Minneapolis]]></category>
		<category><![CDATA[red herring]]></category>
		<category><![CDATA[Tiaga Company]]></category>

		<guid isPermaLink="false">http://www.opportunitysustainability.com/?p=422</guid>
		<description><![CDATA[Last summer, when gas prices were hitting $4/gallon I had the fortune of attending a fantastic presentation on bicycle commuting at the Minneapolis EcoTuesday. I was reminded today about that discussion when I read Julie Urlaub&#8217;s article on 10 Reasons to Bike Commute to Work .  Kevin Ishaug, owner of Freewheel Bike Center in Midtown [...]]]></description>
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