Comments on: PR v CSR

By: PR v CSR | corporate social responsibility

PR v CSR | corporate social responsibility — Fri, 23 Apr 2010 12:10:01 +0000

By: Opportunity Sustainability℠ » Blog Archive » Of CEOs and CSRs – Response to Ethical Corp article

Fri, 03 Jul 2009 19:54:04 +0000

[...] corporate leadership’s (board, CEO) understanding that CSR and sustainability are not fads, a PR game, or simply about philanthropy. True CSR and sustainability are fundamental strategies to the [...]

By: Sayre Darling

Sayre Darling — Thu, 07 May 2009 19:03:43 +0000

I enjoyed the most recent article on your site re: the characteristics of social media tools. It got me to thinking about how the nature of communications used in business needs to be totally rethought in order to be socially responsible and sustainable. From my brief thinking about it thus far, it means to me that the “PR campaigns” of the past – which are usually very expensive, front-end loaded, flash-in-the-pan “programs” that typically have no staying power and are ditched by management as soon as the next urgent thought or issue crosses their desk – have to be rethought and communications needs to be approached from the perspective of what it takes to create behavioral and cultural change needs to be used in its place.

By: Matthew Rochte, Opportunity Sustainability

Matthew Rochte, Opportunity Sustainability — Wed, 06 May 2009 16:25:43 +0000

Kaizen is a culture and philosophy of continuous improvement. Though typically it the focus is on systems and products.

Lean in terms of manufacturing is a about reducing errors, systematizing, and simplifying processes. Six Sigma & TQM are in the same vein.

Kaizen & Lean by their very philosophical nature should be green. Reducing waste, improving proceses, reducing materials, reducing errors. So in that respect “Green Kaizen” and “Green Lean” are a bit redundant. However, they could be emphasizing the environmental impact of these process improvements. Or they could be creating “green task forces” or even CSR as a part of expanding the scope of Kaizen.

Interesting.

By: chaux cedric

chaux cedric — Wed, 06 May 2009 15:32:18 +0000

Love the article. I didn t get the CSR 2.0 of professor Waynes until I read what you wrote.

It s pretty much what my company is trying to do at the moment. Hard work I suppose.

I read recently about green kaizen .. or green leaning. Sounds like a really effective , process orientated business way of measure and improve sustainability of an organisation.

By: Matthew Rochte

Matthew Rochte — Tue, 05 May 2009 13:31:44 +0000

Hi Tunde. It is an interesting dance. There is a great discussion over at Development Crossing, indirectly, on this subject as well about whether or not CSR is a siloed function or integrated. http://is.gd/wEiM

By: Tunde

Tunde — Tue, 05 May 2009 10:58:53 +0000

Thank you for the answer!