All articles from: May, 2009

PR v CSR

pr-v-csr

Q: What is the relationship between CSR (Corporate Social Responsibility) and PR (Public Relations)?
A: The short answer is PR can be both a blessing and a curse to CSR. It is a matter of which comes first and what is the intention.

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The Great Reset (an excerpt): Time & Cognitive Surplus

Pre-Amble: This is a follow up to Twitter, transparency, and CSR I thought I’d post an excerpt from an article that I’ve been working about “the great reset” that is going on in the world. It is germane to the discussion of consumer / social media / and the impact on sustainability for individuals, families and even business.

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Twitter, transparency, and CSR

Twitter and other rapid social media have created a new paradigm in terms of corporate communication, response, and responsibility. These tools have the ability to show the emperor’s clothes of companies and are doing so. True Corporate Social Responsibility (CSR) and Sustainability leadership may help to guide and protect companies from the savages of these new communication paradigms. They may in fact become the instruments of corporate success.

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