Opportunity Squared Series – a sustainable business idea a day – squared

Cascading opportunities often hide with other opportunities One of the reasons I love the subject of sustainability so much is because of how the opportunities quickly multiply and cascade once the business shifts its perspective to rethink the business processes in sustainable and systematic ways.

So today I am starting a series –
Opportunity Squared – A sustainable business idea a day – squared.

I pick an industry and pick out a simple shift they can make that will create cascading triple-bottom-line opportunities in its wake.

FYI- Triple-bottom-line bottom line refers to a bottom line that measure not only financial aspects, but social and environmental as well.

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