Workforce For Good: Engaging Employees in Sustainability/CSR
Employee engagement is one of the toughest and often most perplexing elements of sustainability and corporate social responsibility (CSR) efforts. In the past year this has been one of the top three most requested consulting topics for Opportunity Sustainability.
The level of employee involvement and ownership is critical to the success of corporate sustainability and CSR efforts since employees bridge the gap between the company’s sustainability/CSR goals and the realization of those goals. Ultimately, it is the personal day-to-day commitment, decisions and actions of employees that direct the intelligence and resources of the largest companies in the world for the good of our planet, what we call a workforce for good™.
Workforce For Good, a joint project between Opportunity Sustainability and PPSolutions, is rare inside look with leaders in the field. 17 leaders in sustainability and CSR in 12 Midwest Fortune level companies were interviewed during the first half of 2013 with one purpose: to find out how they engage their employees in sustainability and CSR. These leaders shared best practices, what worked, and even cautionary tales about what didn’t. We identified nine leading practices for engaging employees in sustainability along with specific examples for each. Get your free copy of the white paper at www.workforceforgood.com
Managers and senior executives of the following companies all lent their expertise including: American Family Insurance, Brady Corporation, Briggs and Stratton Corporation, Jones Lang LaSalle, MillerCoors, Rockwell Automation, McDonald’s Corporation, Humana, Frito-Lay, Patrick Cudahy, and Marathon Oil Corporation.