In Ethical Corporation’s “Sustainability professionals – Prove your worth: How to go from sustainability director to chief executive,” the editor makes an interesting case regarding CSR leaders and their career aspirations. The main thrust being that they need to be “more commercially minded . . . Corporate responsibility teams could do more to articulate a [...]Read more
Q: What is the relationship between CSR (Corporate Social Responsibility) and PR (Public Relations)?
A: The short answer is PR can be both a blessing and a curse to CSR. It is a matter of which comes first and what is the intention.
Response to a question of best ways to develop a CSR program in a large corporation, I offer the following five suggestions from what I’ve seen works best and expand on each one. 1) Strong Leader 2) Start with Successes 3) Build a community 4) Communicate Best Practices 5) Learn from others. Author: Matthew Rochte, Sustainability Consultant http://www.OpportunitySustainability.comRead more