Of CEOs and CSRs – Response to Ethical Corp article
In Ethical Corporation’s “Sustainability professionals – Prove your worth: How to go from sustainability director to chief executive,” the editor makes an interesting case regarding CSR leaders and their career aspirations. The main thrust being that they need to be “more commercially minded . . . Corporate responsibility teams could do more to articulate a [...]
PR v CSR
Q: What is the relationship between CSR (Corporate Social Responsibility) and PR (Public Relations)?
A: The short answer is PR can be both a blessing and a curse to CSR. It is a matter of which comes first and what is the intention.
Best ways to develop CSR programs
Response to a question of best ways to develop a CSR program in a large corporation, I offer the following five suggestions from what I’ve seen works best and expand on each one. 1) Strong Leader 2) Start with Successes 3) Build a community 4) Communicate Best Practices 5) Learn from others. Author: Matthew Rochte, Sustainability Consultant http://www.OpportunitySustainability.com
Sustainability Consulting
& Green Innovation Advocacy
Matthew Rochte, LEED AP
Experienced, operations- based sustainability
and corporate responsibility (CSR) director, working with company management to navigate and realize the
opportunities in taking their company green and growing sustainably.
These works by
Matthew Rochte of
Opportunity Sustainability
are licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
