Q: What is the relationship between CSR (Corporate Social Responsibility) and PR (Public Relations)?
A: The short answer is PR can be both a blessing and a curse to CSR. It is a matter of which comes first and what is the intention.
Response to a question of best ways to develop a CSR program in a large corporation, I offer the following five suggestions from what I’ve seen works best and expand on each one. 1) Strong Leader 2) Start with Successes 3) Build a community 4) Communicate Best Practices 5) Learn from others. Author: Matthew Rochte, Sustainability Consultant http://www.OpportunitySustainability.comRead more